The towers were contrive byPensa , a Dumbo - ground industrial design studio , which has actually been working on standardised construct for several years . The new AT&T booth develop out of an older idea from a few class back , which proposed retrofitting NYC street signs with a solar - powered charging station . The idea — which Pensa called Street Charge — made waves , and last summertime , the studio apartment was invite to bring in it on a small scale of measurement , in a park near its office in Dumbo . Rather than retrofit street sign , though , Pensa added solar commit station to a series ofsun umbrellason a splinter of public dry land near the Brooklyn Bridge . The plan was a huge success — and it ostensibly furnish valuable feedback for the concluding design .
Yesterday ’s announcement , then , represents the latest evolution of their experiments . The technical school itself is provided byGoal Zero , the portable solar power inauguration , while Pensa was responsible for the figure of the post themselves . It ’s easy to see an echo of the original Street Charge design here : Three mildly curving photovoltaic panels sprout from a tall lampost - like column , while at hip - summit , the pole deforms to create three single charging docks ( each with a micro- and normal - sized USB embrasure ) . The stations are lasercut with the AT&T logotype , of course . accord toThe New York Times , the 15 - watt PVC panels can operate on through five days without sunshine ( or one night ) , and 30 transactions at a station will harvest a 30 percent battery thrill .
While the test phase angle will only let in 25 stations , eventually the program could expand across the five boroughs ( and into other cities ) . And it is n’t just ripe advertising for AT&T : apparently , it ’s all part of a grand scheme to increase data usage across carrier — in an years when most of us are eschewing actual telephone set call for costless Emoji and GIFs , a service that enable us to keep spending on data is also a valuable business tool .

image of Pensa ’s original concept for retrofit street sign office :
Street ChargefromPENSA!onVimeo .
AT&TDesignInfrastructure

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