consort to the head of Activision , Aerosmith has made more money from licensing their songs and image for the Guitar Hero : Aerosmith game than from any one of their album .
This should really follow as no surprise . Even back in the transcription industry ’s most profitable days , band were almost always making more money from alive appearances , product , and ( if you go back far enough ) , selling sail music . From a business position , bands like Aerosmith have always beent - shirt salesmenmore than record salesmen .
mellisonant licensing lot for everything like video games , movie soundtrack , and evenroller coastersis where the real money is at .
FromPCMag :
Activision saysGuitar Hero : Aerosmithhas earned the lot more royal family than any of their albums . Activision chief executive director Bobby Kotick wasquoted byMTV Multiplayer at the society ’s psychoanalyst twenty-four hours as saying that the band is enjoying more than just exposure to Modern rooter and renew interest of loyal rockers thanks to the videogame tie - in .
“ [ Their ] version of Guitar Hero generated far more in tax income than any Aerosmith record album ever has , ” Kotick state . “ Merchandising , concert sales event , their ability to sign a Modern declaration [ have ] all been unbelievably influenced by their participation in Guitar Hero . ”
Back in 2008 , first workweek gross sales for the plot topped567,000 copiesand by 2010 more than 3.6 million copy had been sell . On top of the money they made from licensing to Activision , the band fancy a huge uptick in sales from their back catalog as well . The game was a great advertising tool , drive more aid for record album sales agreement , and go along popularity of the band which expanded further licensing opportunities — the great circle of life story in the music business .
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