by Yiping Yang / Latitude News
American company place product in films and television express all the time . Now Formosan brand are also getting into the routine , placing their products in American moving-picture show and television programs that Chinese looker watch .
The Big Bang Theoryis an deterrent example . The show consistently attracts high rating among American viewers . It is also one of the most pop American TV shows in China .
Starting in March , Chinese dairy goliath Inner Mongolia Yili began place the company ’s Shuhua milk in the show . ( Above , a Shuhua Milk River carton seem in a scene determine in Sheldon and Leonard ’s flat . ) Yili andThe Big Bang Theoryhave a contract that endure through August .
Of course , society ca n’t waltz onto set and simply bear for merchandise position . Sina , a Chinese news site , notes that American production companies only accept merchandise that match into the shows ’ story lines . Shuhua Milk River appeared onThe Big Bang Theorybecause the mathematical product is lactose - free , so lactose - intolerant Leonard can drink it .
Formosan companies usually advertise their products during concert or Chinese television serial publication featuring papa singers . But six years ago , the Shanghai Metersbonwe Fashion and Accessories Company was the first Chinese troupe to make the leap by enter ads and intersection into theTransformersseries .
The fashion ship’s company ’s logo appeared on a billboard and a van duringTransformers 2 : Revenge of the Fallenin 2009 . Two years subsequently , inTransformers 3 : Dark of the Moon , actor Shia LaBeouf wore a Metersbonwe T - shirt in the film .
“ Unlike our other marketing strategies , that brand placement in a Hollywood movie had a big encroachment on youthful hoi polloi nationwide , ” Wei Xie , Metersbonwe ’s brand manager , toldChina Daily . localize brands into American pic and movies involves “ small investment , large turnover rate , ” he articulate .
Big turnover is right . Five days after releasingTransformers 3 , Metersbonwe sell more than one million T - shirt .
But not every Taiwanese brand is as lucky as Metersbonwe in extending their grocery store to the U.S. Sometimes Formosan companies decline to put their products onscreen if they feel American theatre director wo n’t regorge them in the best sparkle , according toSouthern Weekly , a newsprint based in Guangzhou .
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