Steve Ballmer just confirmedrumorsthat Microsoft ’s new hunt locomotive engine , antecedently call Kumo , has been baptise with the toppingly onomatopoetic , maybe stunned name , “ Bing ” . UPDATE : And it ’s come next week .
https://gizmodo.com/microsofts-new-search-engine-might-be-called-bing-5269894
From theAllThingsD audience , a peek into Ballmer ’s mental capacity :
I ’m not the creative cat , here … . short mattered … people like to ‘ verb up ’ … work globally , does n’t have negatively charged intension .
Early parole is it ’s get a simple , minimalist , colorful interface , and boast someWolfram Alpha - like feature though a social function called “ Instant Answer . ” More as we get it . ( Image courtesy ofArs Technica . )
UPDATE : Bing will go public on June 3rd . Ars has ahands - on , and Microsoft has postedan info Sir Frederick Handley Page . Their scheme , it seems , is to provide unmediated answers to question , sort of like Wolfram Alpha does , but with a focus on everyday inquiry like consumer intersection information , conditions , local interests and even wellness question . Ars ’s closing :
Bing is a very good intersection , especially in the areas where Live Search severalise itself . While bring some newfangled flavor to search , it ’s not compelling enough to get me to leave Google behind . I will probably use it just like I habituate hot Search , as my pullout choice when Google does n’t turn up what I require . Give Bing a spin , but do n’t expect anything revolutionary , just evolutionary .
Oh . Well , we ’ll all get to test it soon enough .
Press going below . [ AllThingsD ]
Microsoft ’s New Search at Bing.com Helps citizenry Make Better Decisions
Decision Engine goes beyond search to help client allot with information overburden .
REDMOND , Wash. – May 28 , 2009 – Microsoft Corp. today unveiled Bing , a new Decision Engine and consumer stain , providing customers with a first step in moving beyond search to help make faster , more informed determination . Bing is specifically designed to build on the benefits of today ’s search engine but begins to move beyond this experience with a new approach shot to user experience and visceral tools to help customers make ripe determination , focus initially on four key vertical areas : take a crap a purchase decision , plan a trip , researching a wellness shape or finding a local business .
The effect of this new glide slope is an important start for a raw and more powerful kind of search service , which Microsoft is calling a Decision Engine , project to empower people to gain brainwave and noesis from the Web , moving more quickly to of import decisions . The new Robert William Service , located at http://www.Bing.com , will start to roll out over the coming days and will be fully deploy worldwide on Wednesday , June 3 .
The volatile growth of on-line content has continue unabated , and Bing was rise as a tool to help masses more easy navigate through the info overload that has fare to characterize many of today ’s search experiences . Results from a custom comScore Inc. study across core lookup engines show that as many as 30 percent of searches are give up without a satisfactory upshot . The data also show that about two - thirds of the remaining search take a civilization or requery on the lookup results page .
“ Today , search railway locomotive do a enough job of help citizenry navigate the vane and discover information , but they do n’t do a very good Book of Job of enable citizenry to use the information they find , ” said Steve Ballmer , Microsoft CEO . “ When we set out to build Bing , we ground ourselves in a deep understanding of how multitude really want to use the Web . Bing is an important first footfall forward in our foresighted - terminus effort to deliver innovations in hunt that enable masses to regain information quickly and use the information they ’ve found to accomplish tasks and make smart decisions . ”
A New Approach to Internet Search
Based on the customer perceptivity that 66 percent of mass are using cyberspace hunting more frequently to make complex decisions , * Microsoft identify three intent destination to guide the evolution of Bing : deliver great results ; deliver a more organised experience ; and simplify task and leave insight , conduct to faster , more confident decisions . The novel service , build to go beyond today ’s search experience , admit deep innovation on nub search areas including entity extraction and expansion , query captive identification and papers summarization technology as well as a new user experience model that dynamically adjust to the eccentric of query to provide relevant and visceral determination - making tools .
•
Great search termination . Relevant search effect are still a top priority for hoi polloi , yet Microsoft studies show that only one in four search queries deliver a satisfactory result . Bing help oneself key relevant search upshot through lineament such as Best Match , where the good solution is rise up and prognosticate out ; Deep link , allow more insight into what resource a particular web site has to offer ; and Quick Preview , a hover - over window that elaborate over a search upshot caption to allow for a better horse sense of the related to site ’s relevancy . Bing also includes one - fall into place admittance to information through Instant Answers , designed to provide the sought - after selective information within the soundbox of the search solvent pageboy , minimizing the pauperization for extra clicks .
organize lookup experience . More and more client are regularly spend time with hunting engines , engaging in complex , multi - query and multi - session searches . Respondents also say an organise lookup experience would be twice as utilitarian in help find information and accomplish project faster . Bing admit a phone number of feature that machinate hunt results , include Explore Pane , a dynamically relevant set of navigation and lookup pecker on the left side of the page ; Web Groups , which groups leave in visceral ways both on the Explore Pane and in the real results ; and Related Searches and Quick Tabs , which is essentially a table of contents for dissimilar category of search solution . Collectively , these and other features in Bing help people navigate their search results , cut through the clutter of search overload and get right down to make important decision .
Simplify tasks and provide penetration . Microsoft ’s research identify shopping , travel , local patronage and entropy , and wellness - related research as areas in which people wanted more assistance in making key decisiveness . The current state of Internet hunt is n’t optimise for these job , but the Bing Decision Engine is optimise for these key client scenarios . For example , while a consumer is using Bing to betray online , the Sentiment Extraction feature scours the Internet for user judgement and expert review to help leverage the community of customer as well as product experts in trying to make a purchasing conclusion . In Bing Travel , the Rate Key compare the localisation , cost and amenity of multiple hotel and provide a color - inscribe key of the best note value , and the Price Predictor really aid consumers decide when to purchase an airway just the ticket to get the lowest prices .
The novel brand portfolio will include the following changes to existing Microsoft program :
Microsoft ’s mapping platform , Virtual Earth , will now be branded as Bing Maps for Enterprise . More entropy can be found here .
Technology from Microsoft ’s April 2008 acquisition of Farecast is now a central part of Bing Travel . More information coming soon .
Microsoft ’s pop cashback program , now dubbed Bing cashback , with more than 850 merchandiser and more than 17 million intersection uncommitted , will be amply incorporate into the Bing Shopping experience .
Microsoft is committed to work up better tools to help people find the poor distance from their initial search question to the point of make an informed decision . Bing is an significant first step toward this recollective - term vision and a strong indicator of Microsoft ’s commitment to move lookup technology forrad for customers .
Founded in 1975 , Microsoft ( Nasdaq “ MSFT ” ) is the oecumenical leader in software , help and solutions that serve multitude and businesses realize their full potential .
- Ipsos 2009 ; 1,156 participants
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