Not really much of a surprisal , but the ESPN Mobile mobile phone and military service program is still in the hole . From Sports Business Daily , via our half - sister twice relate , Deadspin :
Mobile ESPN has lose $ 25 M so far after found a $ 30 M advertising movement that include an ad on ABC ’s Super Bowl programme , fit in to Alice Cuneo of advertizing AGE . Disney President & CEO Robert Iger acknowledged , “ Initial results were a little bit gloomy than we had hoped . But we have change our pricing overture , we have strengthened and redirected our merchandising , we ’re expanding our front at retail . ” Ovum wireless analyst Roger Entner said that the $ 25 M loss “ would be considered ‘ normal ’ by carrier standards . ” Entner added , “ I would rather await that to increase with more customer get along on board , but to swing into profitability [ within 2 - 3 years ] ”
So , this essentially mean that ESPN Mobile still sucks , nobody is buying it , but it is go to be pushed onto us for two more geezerhood . Damnit , that sop up . Those commercials are really horrible . Just give up , please .
What ’s $ 25 Million Between Friends?[Deadspin ]
https://deadspin.com/whats-25-million-between-friends-174206
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