flop now , Apple reign as the premium sword for mobile products ; its monopoly on status symbolic representation status is right smart too secure . see upon at how excited people get about the Apple Watch when Android Weardoes almost exactly the same damn affair . Spectators fawned over the unexampled gold Macbook even though it ’s a $ 1,300 laptop computer withthe processing king of a glorified tablet .
You are beholding the superpower of hoopla and aesthetics . The hubris is Bono - degree unendurable . Apple ’s contender call for to step up their plot . Android production call for their own hyper - hubristic illusionist , aesthete , and hypeman .
That ’s why Google should recruit Kanye West as its caput of design for Android and habiliment .

I ’m not talk about some bullshit dressing table berth like Will.i.am ’s Intel gig or Alicia Keys ’ debacle at BlackBerry . I ’m talking about Kanye just flat up being in charge of design . One world should have all that office . permit him get in his geographical zone .
Think about it . Kanye made neon shutter shades cool . You ca n’t even really see out of them ! As a proven trendsetter for genuinely tremendous accessory , he ’s the ideal person to peradventure hold open Glass from its stupid tomb . I sleep together in my heart that Kanye could convince Australian fraternity boys on molly to bribe Glass .
And with mobile , it ’s not like Android is slake , but it is n’t granted the same cultural heft as Apple . Android products are disfavor not by straight technical lower status but by lasting stigmatisation and esthetics trouble . They desperately need an upscale makeover . And yeah , I know I just said Kanye could polish off the Aussie ravebro demonstration firmly , but he ’s also a bona fide gamey way human dynamo now .

Why not instill the Android brand with some much - require ethnical seal by hiring the human beings who present himself a couture makeover ? Kanye has already leveraged his yield talent into a hip-hop career and his rap music career into a way vocation . I ’m sure he could see out how to make a link look maximum fancy . ( Or a Galaxy , if Google lets Kanye be in Jay - Z ’s pace and found a tighter partnership with Samsung . )
Not to mention : Kanye has a mate who is uniquely positioned to act as an adviser and sounding plug-in . Kim Kardashian is one of the savviest business minds and a proved gift in technical school merchandising . She made 43 piece of ass million dollars off a mobile biz . Think of what she could do if she discombobulate her considerable skills behind a Kanye - design line of mobile product .
Speaking of Kim , we ’ve already seen what Kanye can do to rehabilitate an image . With his guiding contact , Kanye helped revamp Kim ’s image from VHI / sextape to Vogue / runway .

Kanye already considers himself heir seeming to Steve Jobs . He ’s enjoin the Apple founderis his big influence , and made this statement in 2013 : “ I think what Kanye West is kick the bucket to stand for is something similar to what Steve Jobs means . I am doubtlessly , you know , Steve of internet , business district , fashion , culture . Period . By a long jump . I honestly palpate that because Steve has passed , you make love , it ’s like when Biggie passed and Jay - Z was allowed to become Jay - Z. ”
Like Steve Jobs , Kanye is an arrogant , brilliant taste - maker with a penchant for minimal art , perfectionism , and setting cultural standard . Like Steve Jobs , Kanye is a polarizing figure at the top of his study who grew up midway - course of study and butted head with his contemporary . Like Steve Jobs , Kanye does not bang how to code and it really does n’t count .
I know Kanye did n’t literally mean that he wanted to go Apple when he compared himself to Jobs . And that ’s good , because he should actually launch the competition ! Fuck taking over the rein from Steve . Usurp his troupe ’s sovereignty whole .

Apple ’s fence - off garden of an ecosystem is antithetic to Kanye ’s collaborative , reiterative originative process . It represent techno - elitism well than any other ship’s company . Kanye has an acute and articulate reason of class anxiousness and how it certify in the purchase of luxury goods , and he could overwork that knowledge to position Android gimmick as worthy signifier . Then he ’d probably publish an excellent vocal about the worrying of dissect the vacancy of position symbol only to create them , and we would all take heed to it and be good people for it , and we ’d listen to it on our Android gadget because they ’d be coolheaded as screw .
Yes , I know Kanye does not have experience as a contrivance designer . Whatever . He ’s make amusic TV video gameabout his mamma going to heaven and it ’s probably going to be incredible . He basically had no experience as a horseshoe designer when he made Air Yeezys and they are beautiful . I ’m not saying he wo n’t need to surround himself with a more experient and technically well-educated squad . I ’m just saying he would be the best potential creative director for Android and Google should in all likelihood attempt to hire him .
Illustration by former contributing illustratorSam Spratt .

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