realism TV star and now eco - conscious trolling Heidi Montag had her followers furious after she promoted “ single - use denim . ” As in denim that you only hold out once and then throw out instead of wash .
It began with Instagram posts on Montag ’s personal account and one ons1nglesjeansadvertising the new pants . “ No more shrinkage . No more fading vividness . Just estimable vibes . You ’ll always look your best because you ’ll only wear@S1NGLESJEANSonce.#ad , ” the caption read , company a photo of her be adrift in water .
Commenters on her original berth were pissed : “ There ’s no way this is good for the environment . ” “ What in the factual oxymoron fuck is this ? ! ? ! ” “ This is so incredibly wasteful . ” “ I detest this soooo much . ” “ This is disgustful and well be a MF joke . ”
Image from Heidi Montag’s and Oceana’s eco-trolling ad for single use jeans.Photo: Oceana
Indeed , it was a MF joke . The expectant reveal came in the manakin of a TV of Montag floating languidly under the watchword “ STUPID . ”
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“ unmarried - manipulation denim are silent . As slow as single - function plastic feeding bottle . They have become part of our every Clarence Day , and we no longer see how defective they are , ” Montag says in a voiceover . “ The stupidest single - enjoyment product is already out there . contaminate our sea , help us save it . ”
She require viewers tosign the # refillagain petitionfrom ocean preservation groupOceanaand ad agencyThe Community . The movement website urges witness to promote beverage companies to consider reclaimable bottles instead of disposable plastic bottle that are suppose to be recycle but oftenjust end up in our landfillsand inthe oceans .
“ Our campaign was plan to show the absurdness of single - usance , ” said Matt Littlejohn , Oceana ’s senior vice chair for strategical initiatives , in apress release . “ In the display case of diffuse drinkable companies — cite as the top polluting brand for the last three long time by Break Free From Plastic — there is a proved and hard-nosed means to slenderize broadsheet plastic bottles by increasing the share of refillable bottle . If we want to save the oceans , we need to fill again again . ”
Oceana want people to question the limited options we have as consumer . “ Only 9 % of plastic waste that ’s been produce has been recycled … recycling loosely does n’t mould , it ’s a crazy organisation , ” Littlejohn told Earther . “ It ’s a wild sort of estimation that we grease one’s palms into [ moldable defilement ] because we ’re just used to it . ”
The idea of single - use jeans is understandably dismaying , to the point that Heidi fan lose their shit — will they turn that same rage against individual - enjoyment plastics ?
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