Chris Noth.Photo: Michael Loccisano/WireImage

Just days after launching a response to the Peloton-related death ofChris Noth’sSex and the Citycharacter, the at-home fitness company has quietly removed the commercial amid sexual assault allegations against the actor.
Thead— which featured Noth and Peloton instructor Jess King, who was leading the stationary bike ride that Mr. Big took at the end of theAnd Just Like That…episodebefore he suffered a fatal heart attack— disappeared from the company’s social media platforms on Thursday.
A Peloton spokesperson told PEOPLE in a statement, “Every single sexual assault accusation must be taken seriously. We were unaware of these allegations when we featured Chris Noth in our response to HBO’s reboot.”
“As we seek to learn more, we have stopped promoting this video and archived related social posts,” the spokesperson added.
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King also removed a previous post on her Instagram about the commercial, as did Reynolds. A personal rep for King did not immediately respond to PEOPLE’s request for comment.
Two women accused Noth of sexually assaulting them in a new report fromThe Hollywood Reporter. The alleged incidents occurred in 2004 and 2015.
The first woman, using the pseudonym Zoe, toldTHRthat seeing the actor, 67, reprise hisSex and the Cityrole for the new revival,And Just Like That…“set off something in me.”
“For so many years, I buried it,” she said, adding that she thought it was time “to try to go public with who he is.”
In a statement, Noth denied the allegations and claimed that “the encounters were consensual.”
If you or someone you know has been sexually assaulted, please contact the National Sexual Assault Hotline at 1-800-656-HOPE (4673) or go torainn.org.
source: people.com